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You must be familiar with 404 error message, this is called broken link. A link that takes you to another page instead of the prescribed page is called a broken link. These have to be identified earlier. The most common cause for this issue are; temporary unavailability of the website, deletion of web page, alteration to the Permalink and webpage blocked by Firewall or like applications. Keep up the credibility of your website by identifying broken links and fixing it.